Monday, December 17, 2012

Packaging is everything

Well, if you just spent an entire week-end laboring over a special beady item, you would probably disagree that packaging is everything but I used to have a boss who made that statement frequently when someone would turn in a sloppy bit of work.

And, after receiving beady items that were packed haphazardly and other that took my breath away upon opening, I must say that the extra TLC taken with packaging makes an impression that will serve your business well -- or even create that extra element of delight in gift-giving.

I rely on a couple packaging staples to help add that little something extra to my beady packages:
  • Stickers
  • Custom tags
  • Heart-shaped necklace boxes
  • Hand-printed earring/ornament cards
I ordered the below stickers on Zazzle.com but in a recent trip to Joanne Fabrics, found a do-it-yourself sticker kit. They only had the templates for ones smaller than this one but they were less costly than ordering online.

Custom Stickers from Zazzle.com
Below you see the smaller do-it-yourself sticker on a glassine envelope puchased in the wedding favor section. This is a  great solution for earrings or other smaller items. At the lower right, you see the custom tags purchased from Girlsfever on Etsy.com. They come in batches of 100 tags for $23 which I think is pretty reasonable at $.23 per tag. Off to the right in the below picture, you see my easy-peasy earring or ornament cards. I just bought some heavier card stock and came up with a design with my information included at the bottom. An earring punch turns this into a great custom earring card or a single punch in the middle makes it a nice display for a flat ornament. I just print these as I need them.

 
 
Custom tags from Girlsfever on Etsy.com
I don't buy wholesale quantities but still like a good bargain and have come to rely on Nile Corp for very reasonably-priced packaging. Below is one of my favorite items from the site. I buy these heart-shaped necklace boxes in black and they come in packages of 12 boxes. The current price as shown below is about $30 for 12 or $2.50 per box.

Heart Boxes from Nile Corp 
 
These are great not only for necklaces but below you see that I have used them for some fabulous earrings. I glue my business card to the top underside and voila - customized packaging!
 


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